What are content referral sources?

Updated 5 months ago

Content referral sources (UTM parameters) help you understand which features and promotion methods are most effective at driving employees to content in your organization.

The Content referral source tile in Global (under the Content tab), Site, and Page analytics will allow you to see how effective different sources are for driving users to content. This allows managers to best optimize how to promote their content.

Referral source

The item or feature responsible for referring a user to a content item. For example, the carousel on the site dashboard.

Content items

The total number of unique content items (page/album/event) referred by each source.

Referrals

The total number of content referrals generated by each referral source. A high count/percentage is an indication that the referral source is effective at referring users to content however this calculation does not account for the total number of content items.

Avg referrals per item

The total number of content referrals generated by each referral source in relation to the number of content items. A high count/percentage is an indication that the referral source is effective at referring users to content items.

Title definitions when viewing Content referral analytics

Display Name	Definition
N/A (Direct/Undefined)	"Direct / Undefined" is traffic for which the referrer is unknown. The different types of Direct / Undefined traffic The following is an incomplete list of the cases in which a user navigates to your site in a way which will result in Direct / Undefined traffic. In all such cases the sessions will be marked as “Direct / Undefined”: User types in a URL User clicks on a bookmark User clicks on a link in an e-mail from Outlook or Thunderbird or similar desktop software User clicks on a link in Skype or other desktop messengers User clicks on a link in a PDF, DocX, ODF, XLSX or a different type of document User clicks on a link in a mobile app User clicks on a link from a secured site (https://something) to your non-secured site (just http://something) User clicks through a URL-shortener or in a different scenario where certain JS is being used (rare) User clicks on a link in any desktop software in general
Activity notifications email	Linked from activity notification emails. These emails relate to how one's profile email notifications are set up, e.g., your content is liked or commented or shared, content is marked as Must read, content notification from sites I follow, invites to events, etc.
Analytics monthly report	Linked from Simpplr's automated monthly analytics report emails. These emails are sent to App and Site managers on a monthly basis with high-level analytics and referrer the user back to the app for more information
App analytics	Linked from global analytics
Combined timeline content	Linked from a feed post
Content analytics	Linked from content analytics dashboard
Content detail page - Related content	Linked from related content that displays at the bottom of content (displays in groups of 3 when present)
Content onboarding listing	Linked from the content onboarding listing feature
Deep link	Linked from mobile push notifications
Email summaries - Personalized content	Linked from Personalized content email notification
Email summaries - Top stories	Linked from Personalized content email notification
Embedded link	Embedded link
Events listing	Linked from the events page (accessed from the user menu drop-down)
External auto complete	External auto complete
External search	External search
Favorites	Linked from Favorites page (accessed from the user menu drop-down)
Favorite feed	Linked from the favorite feed
Feed popular content	Popular content from the home feed
Feed popular content in site	Feed popular content in site
Feed post grouped	Feed post grouped
Feed post shared	Linked from feed post on the timeline
Feed post timeline	Linked from feed post on the timeline
Global auto-complete	Global auto-complete
Global search	Global search
Home carousel	Linked from the home carousel
Home dashboard	Linked form the home dashboard
Home dashboard tile	Linked from tiles on the home dashboard (relates to tiles that innately display content; manually copied Simpplr URLs pasted into a feed post are not tracked)
Home feed	Linked from home page feed (includes links from popular content & recently published feed blocks added in blank release; manually copied Simpplr URLs pasted into a feed post will not be tracked)
Home feed smart post	Linked from a home feed smart post
Home onboarding smart post	Linked from home onboarding smart post
In-app notifications	Linked from any in-app notification link
Manage site analytics tab	Linked from site analytics dashboard
Microsoft Teams	Linked from content dynamically posted via Simpplr's MS Teams integration (manually copied Simpplr URLs pasted into a Teams channel are not tracked)
Monthly report	Linked from app analytics monthly report dashboard (not the same as analytics monthly report emails)
Must read listing	Linked from Must reads page (accessed from the user menu drop-down)
My content	Linked from the My content page (accessed from the user menu drop-down)
Newsletter	Linked from Newsletter
Onboarding	Onboarding
Profile menu	Linked from the user profile menu
Recent searches	Linked the recent searches list that displays when initially clicking on the global search box
Related content	Linked from the related content section at the end of content pages
Search auto-completion	Linked from clicking on the auto-completion list that displays while entering text in the global search box
Search results	Linked from the top or content search results tabs for global search
Site analytics	Linked from any site analytics page
Site content onboarding section	Linked from site onboarding content section
Site content tabs	Linked from any of the content listed on any of the following site tabs: pages, events, albums
Site carousel	Linked from any site carousel
Site dashboard	Linked from the site dashboard
Site dashboard tile	Linked from any site dashboard tile
Site feed	Linked from any site feed (manually copied Simpplr URLs pasted into a site feed post or content comment will not be tracked)
Site smart feed onboarding section	Linked from the site smart feed onboarding section
Slack	Will track content dynamically posted via Simpplr's Slack integration (manually copied Simpplr URLs pasted into a channel will not be tracked)
SMS for content notifications	Linked from SMS notifications
SMS must read	Linked from must read SMS notification
Source	Source
Topic detail page	Linked from Topic detail page (accessed when clicking on a topic at the bottom of content or clicking on a hashtag link).
User profile - Published content	Linked from Published content page (accessed when clicking on Show all in the Published content section of a user's profile page).

Content Items Column	Referrals Column
Total number of unique pieces of content referred to from this source.	NUMBER: Total number of referrals from this source.
	PERCENTAGE: Total number of referrals from this source / Total number of referrals from all tracked sources displayed

Note:

A referral is another name for a content view. However, the total "referral" count does not equal to the total "Content views" in the View graph because some referral sources are not tracked yet in this data. For example, referrals from links in our mobile application are not yet tracked. Additionally, manually copied Simpplr URLs, used within Simpplr (e.g., in posts, pages, tiles, etc.) or externally (e.g., sent in an email), are not tracked either.

The Referrals per item column tells you how effective the source is at driving traffic volume.

Number: Total number of referrals from this source / total number of unique pieces of content referred from this source	Average number of referrals per item. Tells you how effective the source is for driving traffic to unique pieces of content.
Percentage: Referral per item number / total number of referrals per item for all counts displayed	Helpful for showing referral-per-item effectiveness in the display bar to compare with all the other referral averages displayed.