Overview

Writing a compelling subject line and preview text for every newsletter can be time-consuming. Simpplr's Generative AI feature in the Employee Newsletter editor helps you create or refine these quickly, analysing your newsletter's content and generating relevant, high-quality suggestions that match your tone and intent.

1. How it works

The built-in AI assistant dynamically processes multiple variables within your canvas to ensure contextually accurate outputs. The AI analyses the following to generate suggestions:

• The newsletter name.

• Text content within the newsletter body.

• Any existing subject line or preview text you've already entered.

Suggestions are ready to use as-is, or you can refine them further before sending.

2. Key capabilities

• Tone options: choose from multiple tones to match your message style (e.g. formal, friendly, urgent).

• Personalisation: AI suggestions can include dynamic recipient fields such as first name or full name.

• Multi-language support: when working in manual translation mode, you can request AI suggestions in your preferred language.

• Refinement options: multiple options are generated so you can fine-tune based on your input.

• Character limit: AI-generated text is capped at 140 characters, excluding personalisation tags, to keep subject lines and preview text concise.

3. Step-by-step generation workflow

Follow this procedure to generate and apply AI suggestions within the newsletter editor interface:

1. Navigate to Details step: campaign progression. Open your newsletter in the editor, complete your layout modifications, and proceed to the Details step (accessed when preparing to send or schedule).

2. Trigger the AI assistant: interface initialisation. Locate the Subject line or Preview text input field and click the AI suggestions icon built directly into the field boundary.

3. Provide input guidance: prompt refinement. Enter a short draft or guidance text if needed to steer the generation direction, then click the Generate button.

4. Review multi-options: selection & insertion. The AI returns multiple distinct suggestions. Browse the list, select the text string that best fits your target intent, and click to apply it to the input field.

5. Edit and commit changes: final polish. Manually edit the selected text suggestion as needed to ensure complete compliance with your messaging goal, then save or proceed to send.

Usage limits and operational controls

System administrators and creators must manage execution parameters according to the following operational framework:

Best practices and strategic notes

• Content dependencies: AI suggestions are generated based on the newsletter's current content — the more complete your newsletter body copy is, the more relevant and accurate the suggestions will be.

• Mandatory auditing: suggestions are a starting point, always review and edit before sending to ensure the tone and message are exactly right for your audience.

• Inbox optimisation tip: while the AI caps generation at 140 characters, standard inbox best practice is to keep subject lines under 50 characters for better visibility across mobile and desktop recipient viewports.

Frequently asked questions

Q: Do I need to write anything myself before using the AI assistant?

Ans: You can provide a short draft or guidance text to steer the suggestions, but it isn't required. The AI can also generate suggestions based purely on your newsletter name and body content.

Q: Can I get suggestions in a language other than English?

Ans: Yes. When working in manual translation mode, you can request AI suggestions in your preferred language.

Q: Can AI suggestions include the recipient's name?

Ans: Yes. Suggestions can include dynamic recipient fields, such as first name or full name, for personalisation.

Q: Is there a limit on how long the AI-generated text can be?

Ans: Yes. AI-generated text is capped at 140 characters, excluding personalisation tags. However, best practice is to keep subject lines under 50 characters for better visibility on mobile and desktop.

Q: Who can turn this feature on or off?

Ans: App managers control the visibility of the AI subject line and preview text feature from Manage application > Newsletter.

Q: What happens if AI features are disabled organisation-wide?

Ans: If AI is disabled via the centralised AI Control Centre, the subject line and preview text generator will be turned off, but the rest of the Newsletter feature will continue to work as normal.

Q: Should I use the AI-generated text exactly as it appears?

Ans: You can, but it's recommended to always review and edit the suggestions before sending, to make sure the tone and message are exactly right for your audience.