Follow these preliminary best practices when setting up/editing your landing pages. We’ve ordered them in priority order, and recommend reading through this entire best practice.  For landing page training, click here.

1. Governance & Page Ownership Before creating a page, define your execution strategy:

• Establish clear ownership: While App Managers control all pages, we recommend assigning  specific landing page managers (Access Control Groups > Landing pages) for targeted pages to maintain relevance.

• Determine cadence & volume: Decide your update schedule to prevent stale content. Limit total active pages so your team can realistically manage them; consider audience-based tiles to reduce page count.

• Define audience and purpose: Ensure every landing page has a distinct goal and a clearly identified target audience to keep content focused.

2. Optimize Your Design View

• Zoom Out: Set your browser zoom to 75% on a large screen to get a full view of your layout and drag tiles or sections around fluidly.

• Preview Across Devices: Switch to preview mode to verify how pages adjust on desktop, tablet, and mobile.

3. Be concise with Naming Conventions & Icons for Landing Pages

• Pick a Clear Icon: Choose an icon that instantly represents the page's purpose.

• Keep Page Names Short: Limit titles to 15 characters or fewer so they remain clean and readable across menus.

• Keep URLs Simple: Stick to 2–3 words max. Longer URLs are harder to read and share. If you have segments enabled, adopt a consistent naming structure across them (e.g., Brand - Page or Region - Page).

• Add a Quick Summary: Include a brief internal description explaining the page’s purpose to guide other landing page managers.

4. Naming Conventions for Carousels

Carousel names are visible to both App Managers and Landing Page Managers. Because you can add multiple carousels to a single page, a clear naming strategy keeps your content organized and easy to maintain. We recommend one of two approaches:

• By Position: Number them based on page placement (Carousel 1, Carousel 2).

• By Purpose: Label them by content type (Carousel - News & Updates, Carousel - Customer Wins).

Why it matters:

Clear naming ensures you always know what content you're promoting and where, making carousels far more likely to stay relevant and routinely updated.

5. Draft, Preview, Publish: How Editing Landing Pages Works

Editing a landing page never pushes changes live automatically. Your drafts save continuously as you work, letting you build stress-free and only publish when you are ready.

• Drafts Stay Drafts: Don’t worry, exiting the editor saves your work, but it won't publish it.

• Preview Across Devices: Get in the habit of switching between draft and preview mode so you can see exactly how your page renders on desktop, tablet, and mobile before going live.

• Remember to Click Publish: Your changes, whether to an entire page, an individual tile, a carousel's contents, or a section layout only go live when you hit Publish. Be mindful when working on landing pages, so you don’t forget what changes you made.

• One Editor at a Time: Only one person can actively edit a landing page at once to prevent overwrites. To collaborate safely, exit the editor so a colleague can jump in, or ask them to view your saved draft in preview mode. Communication is key when you have multiple folks managing landing pages.

6. Adding the Feed

Keeping the feed visible drives content consumption and employee engagement across your intranet without you having to manually promote content. Here is how to configure it effectively:

• Layout Options: Place the feed in a 66% column, assign it to a full-width column, or create a landing page made entirely of the feed for a stream-focused user experience.

• One Feed Limit: You can add a maximum of one feed per landing page.

• Access Control: Control who has permission to post in the feed using Access Control Groups. (Application Settings>Access Controls> Home Feed.)

• Hiding the Feed: If you prefer not to use the feed, hide it completely by unpublishing the feed landing page and removing it from your global navigation.

Our Recommendation: Keep the feed enabled and visible. It is one of the best ways to keep your intranet dynamic and engaging.

7. Working with Tiles

Tiles live inside columns, giving you complete flexibility to structure your layouts and move elements around as your page evolves. 

• Adding Tiles: Click the + icon inside any column to insert a new tile.

• Drag-and-Drop Flexibility: Once created, you can freely drag tiles within their current column or drop them into an entirely new section.

• Start Simple: Build 2 to 3 initial sections with just a few tiles first while you get comfortable with the editor layout.

Our recommended workflow is to add 2-3 sections, choose your column layouts, then start adding your tiles. Then drag and drop tiles to get a sense of sense of how you want to organize content on your page.

8. No Carousel? Use a Header Image Instead

Carousels are completely optional. If a landing page doesn't need scrolling content, swap in a static header image to instantly communicate the page's purpose. To set one up, create a section, pick a 1-column layout, and add an image tile.

• Support for Motion: Image tiles fully support GIFs, making them a great way to add subtle animation and draw eyes to important callouts.

• Full-Width Header: Use 1390 x 200 px inside a 1-column section (this is the dimension used in Canva to build our header images).

• Split Header: Use 1200 x 400 px inside a 66%/33% column layout to leave room for supporting content or secondary tiles alongside the image.

Full width Header Example: 

Split Header Example:

9. Designing landing pages for Multiple Audiences 

Start with Your Sections & Structure: 

Define and name your sections before adding content, especially when building audience-specific areas. Giving sections clear titles and descriptions saves mental energy when editing. It also helps to maintain consistent page flow, and establishes clear content ownership.

How to create: Click Add section, then select Edit section appearance to choose your column layout.

How Audience Targeting Works Visibility operates across three cascading levels, where each lower level must stay within the boundaries of the level above it:

• Page Level: Sets the overall audience for the entire landing page.

• Section Level (Optional): Must stay within the page’s audience. An unrestricted section is visible to everyone who can view the page.

• Tile Level (Optional): Must stay within its section’s audience.

Example: If a page is visible to your entire organization and a section has no restrictions, everyone sees that section. If you restrict one tile inside it to a specific segment, the layout reflows automatically so non-segment users see a seamless page without empty gaps.

Personalizing by Segment Decide upfront whether pages will be managed centrally or segment-by-segment:

• Centralized: Managed identically across every segment.

• Segmented: Managed individually using Access Control Groups (ACGs). This lets you assign dedicated managers (e.g., a manager for Retail and another for Manufacturing) so admins only see the landing pages relevant to their groups.

10. Don't Forget Mobile

If your home landing page includes a feed, review and customize your mobile app navigation bar. (Manage Features> Navigation>Mobile Application)

• Use the default mobile layout or tailor the navigation to prioritize the feed so employees can effortlessly interact with content on their phones.

• Revisit your mobile navigation whenever you roll out new landing pages to ensure seamless access to key features across devices.

Quick-Reference Checklist: 

• Decided update frequency, page count, and ownership

•  Zoom browser out to 75% for easier visual layout building

•  Used a clear naming convention for pages and carousels

•  Previewed across desktop, tablet, and mobile before publishing (Position or Purpose)

• Don’t forget to click publish after every round of edits

• Test layouts across desktop, tablet, and mobile previews

•  Decide where (or whether) the feed appears

•  Define and named all sections before adding content

•  Set audience targeting at the page, section, and/or tile level as needed

•  Set up Access Control Groups if managing by segment

•  Check the mobile navigation for the feed and any new landing pages

Little Reminders: 

• Keep landing page names under 15 characters and URLs under 3 words

• Confirmed only one editor is actively working on the page

• 1 feed per page, and remember it’s the global feed