Collections (Earlier known as Campaigns)

Overview

Collections offer a means of grouping and tracking content assets for important internal comms initiatives, allowing for comprehensive monitoring and measurement of their success. Audience insights are provided to improve present and future collections.

Use collections to promote company objectives, products and services to designated employees across your organization.

Collections managers

Collections managers can be assigned in Manage > Roles. Collection managers will only be able to add currently published content to any given collection. Draft or unpublished content cannot be added. If content is added to a collection, then unpublished for any reason, it will be auto-removed from the collections.

Collection listing

As the App manager or Collection manager, to access collections, go to Analytics > Collections. You’ll be taken to the collections listing page, which shows all collections and information on their:

1. Target audience count

2. Collections content item count

3. When a collection was last updated

4. What is the overall reach of the collection

Listed collections can be filtered by Active or Inactive. If you’d like to delete or deactivate a collection, click the ellipsis.

Create a collection

To create a collections:

1. Click Add collection.

2. Enter a collection name and about text. You have the option to attach files. 

   • The ‘About’ text should state the purpose of the collection, including specific goals, timelines and other relevant information.

   • Attachments can include any reference files, plans, or best practices that Collections managers can refer to. These attachments are only accessible within collections and do not appear in the Simpplr global search.

   • Collections information and attachments can be accessed in the About tab of the collections once created.

Collection details

Once a collection is created, or if it’s selected in the collections listing page, you’ll be routed to its collection details. From the collection details, you can add content to the collection, view relevant analytics in the Overview, Content, and Audiences tabs, or view its information and attachments in the About tab. 

Add content to a collection

Collection managers can add relevant pages, events and albums to inform users about the theme of the collections by clicking Add in the top right of collection details or Add content if the collections is currently blank.

Content can also be added to a collections from the content details screen by selecting a piece of content, clicking the ellipsis, and selecting Add to collections. There is no limit to the amount of published content that can be added to a collection.

Collections history

Collections history tracks and shows in real time all the activities Collections managers perform within a collection. To view activity history of a certain collection, from the Collections dashboard, select the one you want to view history for. Then:

1. Click the ellipsis (...) > Collections history.

2. The results will show you all activity of the collection like who created, deactivated or updated the collection and when, or who added and removed content.

Collections analytics dashboard

Note that content can be added to a collection at anytime, and the analytics dashboard will retroactively pull in its data from the publication date. In other words, you'll see the lifetime analytics of the content in this dashboard, not just since the content was added to the collection. 

Overview tab

A collection's Overview tab provides a snapshot of its:

1. Collections content

   • The number of pages, events and albums added to the collection

2. Audience

   • Members and followers of the site targeting collection content

3. Reach

   • Percent of collection audience that has viewed at least one collection content item

4. Views 

   • Percent of collection content items targeted at and viewed by collection audience

5. Activity

   • Published content and unique views of collection content over time

6. Referral sources

   • How the collection’s audience reached the content

7. Sites

   • List of sites from which content has been added to a collection

8. Authors 

   • Authors of collections content added to a collection

Content tab

The Content tab helps Collections managers monitor and manage collections content items. For more information on a metric, scroll over it’s ? icon. This dashboard will also show any removed content and its metrics up until the point it was removed.

1. Content and audience filters

   • Which site or content type is most popular in terms of reach and engagement

2. Content and engagement metrics

   • Number of pieces of content, target audience and reach

3. Content or site wise engagement

   • Target audience versus views metric

4. Promote content

   • Options to share to feed or Slack, or make must read

5. Content analytics

   • Access individual content analytics

Audience tab

The Audience tab helps Collections managers monitor audience engagement throughout the lifecycle of the collection.

1. Content and audience filters

   • See which department or locations are most or least engaged with which site or content type

2. Content and engagement metrics

   • Number of pieces of content, target audience and reach

3. Audience engagement

   • List of people with number of pieces of content targeted versus viewed

About tab

The About tab reflects the information written in the About section when first creating the collection. This is a great place to go to review the collections' purpose, goals, timeline or whatever other relevant information you included when creating it.