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Table of Contents

• Why use analytics?
• Analytics by role
• Insights - How to measure success
• Understanding user consumption behavior
• Analytics definitions
• Analytics update frequency and FAQ

Why use analytics?

With Simpplr's out-of-the-box analytics, you can easily transform communication across your organization. You'll be able to see which content drives the most engagement, and discover the ways to promote that content. By discovering the best content promotion methods, your content will increase user retention and encourage further engagement. 

Simpplr's analytics are useful for everyone across your intranet team; from App managers to Content authors. Users receive Analytics reports via email on a monthly basis depending on their role. For example, site specific analytics emails are sent to Site owners and managers.

Analytics by role

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There are several types of analytics you can see, depending on your role within the intranet. For instance, App managers have a different visibility into metrics than Site managers. We'll explain more below.

Site-level analytics

Site owners, Site managers and Content managers can access analytics at the site level, either by clicking Analytics from your site dashboard, or going to Manage > Sites, locating the site you want, then clicking the Analytics tab.

From here you can see data such as:

• Number of site members and managers
• Total content views
• Most popular content
• Least viewed content
• Views by type of content (pages, events, albums)
• Content referral sources
• User engagement. This includes how many likes, comments, shares and favorites your users have on content.

You can download any of these data points as a CSV file, as well as set the date range of metrics you'd like to see.

Page-level analytics

Page-level analytics offer insights into specific content that you have access to or created. To see them, navigate to the piece of content and click the ellipsis (...). Then choose Page analytics.

From here, you can see:

• Number of page views (as well as unique views)
• Content referral sources
• Top views from segments, departments, location, or a custom grouping
• User engagement including likes, posts, replies, shares and favorites

You also have visibility into the version history, moderation history, feedback history and must read compliance of your content.

As you can see from the image above, you are also given a notice when your content has low engagement. This notice will prompt you to update or unpublish your content should you wish.

Global analytics

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App-level (or Global) analytics offer insights into your entire intranet, including site visits, content views, number of users across the intranet, and more. This is accessible through the User profile menu or the Application settings menu for app managers and users given access. 

Click here to learn more about global analytics.

Insights - How to measure success

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To gain better insight into measuring success, you need to understand how your users are interacting with the intranet. To do this, decide if they're "pulling" information, meaning that based on their interaction, they have a purpose and know what they're looking for. Then review Search, Smart feed, and navigation metrics to decide if users are successful in their purpose.

Some question you may want to ask regarding success are:

• Is search working well? Do users find the right, applicable content to them based on search terms? If not, consider adding more topics to content, or adjusting it as needed to make it easier for users to find.
• Does the Home dashboard (or site dashboard) show popular content I want users to see?
• Is the feed providing relevant information, or is it becoming bogged down with unimportant conversation?

Not every user will "pull" information. In this case, you will need to find the best ways of "pushing" information. Use experimentation and decide what works best for your audiences through notifications, newsletters, carousel promotion, alerts, assigning influencers, must reads and many other ways. Pushing information is the best way of ensuring engagement with your intranet.

Understanding user consumption behavior

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Monitor your analytics regularly to measure which ways your users are interacting with your intranet. For example, if you notice most users regularly view content through a dashboard, start promoting more content on the dashboard.

Analytics definitions

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Adoption definitions

Contributors: People who have authored or updated content and feed posts

Participants: People who have interacted with content/posts by liking, sharing or replying AND are not Contributors

Observers: People who have logged in, AND are not Contributors OR Participants 

No logins: People with active profiles who have not logged in within the defined parameter

App adoption (most and least): Percentage of users by department or location who have or have not logged into Simpplr

Most and least views: Number of page views (not unique) by department or location. Sorted by total number of page views (not unique) most to least or least to most 

Content definitions

Unique content views: Number of unique combination of people plus any content views

Unique engagement: Number of likes, comments, replies, shares and favorites on content

Total content views: Total views on content (not unique) within the defined parameter

Average views per content type: Number of content views in the defined parameter divided by total number of currently published content published of all time by content type (page, event, album, blog post)

Knowledge pages

Published: Number of total knowledge pages published

Validated: Number of validated knowledge pages

Validation required: Number of validations needed on knowledge pages

Validation expired: Number of validations that have expired on knowledge pages

Social interaction definitions

Engagement: The number of likes, comments, shares, replies and favorites on feed posts and content

Most engaged: A combination of number of likes, feed posts, replies, shares and favorites. Sorted by department or location, from most engaged to least engaged

Social campaigns: Total number of social campaigns created in the defined parameter

Total shares: Total number of shares on Facebook, Twitter and LinkedIn in defined parameter

People definitions

Overview: Number of people who logged in over the last 90 days with an active profile

Content published: Users who have published the most content in the defined parameter, sorted from most to least

Favorites received: Users with the most favorited profiles, content and posts in the defined parameter

Likes made: Users who liked the most content, posts and replies in the defined parameter, sorted from most to least

Liked received: Users who received the most likes on content, posts and replies in the defined parameter, sorted from most to least 

Feed posts: Users who made the post posts in the defined parameter, sorted from most to least 

Replies: Users who replied most in feeds in the defined parameter, sorted from most to least 

Replies from other users: Users with the most replies on their posts in the defined parameter, sorted from most to least 

Shares received: Users whose content/posts were most shared in the defined parameter, sorted from most to least 

Profile views: Users with the most viewed profiles in the defined parameter, sorted from most to least

Profile completeness: Users who have completed each Profile completeness field (profile picture, phone number, about text, birthday date). Fields are fixed

Analytics update frequency and FAQ

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How frequently are analytics updated/refreshed in Simpplr?

All analytics are updated 2 to 6 hours after the content publish time, or 2 to 6 hours after the data has been captured.