Overview

A theme establishes the global visual identity profile for your internal communications. It controls the outer aesthetic shell of your newsletters, such as logos, headers, background colours, and typography. By pre-configuring corporate themes, App Managers ensure that all content creators maintain locked organisational branding standards without needing to design layouts from scratch each time.

Step-by-step instructions

1. Creating a new theme

1. Go to Navigation menu > Newsletter.

2. Click on the create button dropdown, and choose Theme.

3. Configure the header & branding: upload your official corporate logo file (PNG or JPEG format). Choose your brand alignment preference: Left, Centre, or Right.

4. Define the colour palette: input your company's exact hex codes to lock down specific visual boundaries:

   • Background colour: set the default canvas colour.

   • Body text colour: choose a high-contrast hue for ultimate readability.

   • Primary link & accent colour: define the style of standard hyperlinks.

   • Button background & text colour: standardise call-to-action buttons.

5. Incorporate social connectors: add your official organisational URLs for external networks (such as LinkedIn, X, or corporate web pages) into the pre-formatted footer block templates.

6. Click Save theme.

2. Managing & editing existing themes

• Updating visuals: to refresh your branding (e.g., during a brand update or holiday season), hover over the existing theme in your directory and click Edit. Saving updates will immediately apply changes to any future drafts utilising that theme.

• Cloning themes: use the Clone option to copy an existing colour framework and adjust it quickly for a specific sub-brand or regional division.

• Global visibility: all successfully saved themes are instantly visible and selectable by any authorised newsletter creator across the platform.

Frequently asked questions

Q: Will editing an existing theme change newsletters that have already been sent?

Ans: No. Updating a theme only affects future drafts that use it. Newsletters that have already been sent are not retroactively changed.

Q: Can I create more than one theme?

Ans: Yes. You can create multiple themes, for example, to support different sub-brands, regional divisions, or seasonal campaigns, and creators can choose the appropriate theme when building a newsletter.

Q: Who can see and use a theme once it's saved?

Ans: Any authorised newsletter creator across the platform can view and select a saved theme, helping maintain consistent branding organisation-wide.

Q: What logo file formats are supported?

Ans: Logos can be uploaded in PNG or JPEG format.

Q: What's the quickest way to set up a theme for a new sub-brand?

Ans: Use the Clone option on an existing theme to copy its colour framework, then adjust the palette, logo, and social links as needed rather than building a theme from scratch.

Q: Can I lock brand colours so creators can't change them?

Ans: Yes. Entering your exact hex codes for background, text, link, and button colours locks these visual boundaries so creators maintain consistent branding without needing to configure them individually.