Workshop replay - Newsletters that click: Designing templates and themes

On May 6, 2025, we hosted a workshop about designing newsletter themes and templates. 

📽️ Watch the replay here 

📌 Access the slides here

✨ Why Newsletters Matter

Your intranet newsletter can be more than a content dump — it’s a strategic engagement tool. We explored how to:

• Capture attention within 40 seconds 🕒

• Use storytelling to make your message stick

• Leverage analytics to optimize reach and impact

🎨 Templates, Themes & Categories—Defined

• Templates: Reusable layouts that save time and provide structure

• Themes: Set your newsletter’s brand with colors, headers, and styles

• Categories: Group similar newsletters for better organization and reporting

🔧 Best Practices Shared

• Tailor content for your audience (including mobile readers!)

• Use clear sections and CTAs above the fold

• Add personalization blocks for extra relevance

• Design with governance in mind: Who owns what, and how often are newsletters sent?

💡 Tips from the Field

• Embed videos from leadership for executive presence

• Spotlight employees to foster recognition

• Share “In Case You Missed It” recaps and volunteer opportunities

• Include pro tips like hot jobs or FAQs that repeat in every issue

📆 Ideal Send Times

Looking to boost open rates? Try:

• Tuesdays and Thursdays between 9am - 12pm

🎥 Missed the session or want to rewatch it? [Watch the recording here]

💬 What’s your favorite tip from the session, or what’s worked well in your own newsletter strategy? Drop your thoughts and questions below!