Workshop replay - Strategies to promote your intranet

On May 20, 2025, we hosted a workshop about strategies to promote your intranet. 

📽️ Watch the replay here 

📌 Access the slides here

Whether you're in the early days of launch or looking to boost engagement, we covered practical tips to help you drive awareness and adoption all year long. 

• Why promotion matters: A strong intranet strategy includes continuous promotion to keep your platform top-of-mind, drive daily use, support organizational change, and maximize ROI.

• Adoption curve insights: From slow starts to rapid growth and plateau, we explored how adoption typically unfolds and what you can do at each stage.

• Audience strategies: From execs to content managers, we shared tailored tactics for activating key groups across your org.

• Promotion foundations: Tips include embedding the intranet in meetings, integrating tools like Slack/Teams, and making your intranet the go-to source for essential content.

• Campaign inspiration: Seasonal ideas like “Find It Faster Week,” “Mobile App Month,” and “Feature Friday” sparked ideas for driving regular engagement.

• Action planning: Attendees mapped out audiences, assessed current efforts, and began drafting their own campaign plans using our provided template.

💡 One key takeaway? Treat your intranet like a product — it needs ongoing visibility and fresh content to succeed.