Best Practices: Why is sending a test newsletter important?

The final step before sending your Employee newsletter is to confirm the details. 

In this section, you can click See how this looks in your inbox to send a test version of the newsletter to your own inbox or any number of other specified email addresses. Simply input whatever email addresses you'd like here, separated by commas.

Note:

If you plan on sending your test to multiple email addresses, they must be input separated by a comma, with no space in between. If you include spaces after the commas, you won't be able to send the test. 
For example, john.smith@good.co,susan.rockford@good.co,jim.daily@good.co. 

Why is this important?

Testing your newsletters can be useful for a number of reasons:

1. First off, a test version gets sent to your inbox the same way as the official newsletter, so content and links will appear and function the same way. You might use this to test each link and view what the final product will look like in each recipient's inbox.
2. Second, test newsletters don't affect your newsletter analytics at all. So you and whomever else you choose to send tests to can ensure links work accordingly without your metrics changing.