Add audiences with CSV files

Overview

Creating large audiences using pre-existing groups or lists can be done by uploading a CSV with user emails. Audiences created by CSV can also be edited or deleted. 

For general information on Audiences, click here.

Scroll to the bottom of this article for the CSV template we recommend using to build your audience.

Note:

When inputting data into your CSV file, you must ensure there are no empty rows between records.

Create an audience

  1. As the app manager or user with correct permissions to add audiences, from the user profile menu, go to Application settings > Audiences. Click Add audience.Screenshot 2025-06-30 at 8.38.54 AM.png
  2. Click Add audience, then in Audience type, select CSV file. At least one unique login identifier (e.g. email, mobile number, or employee number) must be provided for each user. 
  1. Note:

    All emails must be written in all lowercase. Otherwise the CSV will be read the emails as invalid when being uploaded to Simpplr.

  2. To upload, enter a name for the audience and upload the CSV with list of emails. Once uploaded, click Add audience to create the audience. The user who created the audience will receive an email with audience details. Within a few minutes, updated/added user counts will begin populating the audience listing page.

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Edit or delete an audience

  1. To edit an audience, select the audience in the audience listing page, open the dropdown, and click Edit.
  2. You can update the audience by uploading a new CSV or by downloading the existing file and re-uploading it after making changes. To download an audience, click the number next to the audience. this will open up a modal with the option Download CSV.
    download audience.gif
  3. To delete an audience, click Delete in the dropdown.

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Note: Some features may not be avalable in your instance due to various packaging and pricing. To learn what features are available to your org and bundling with the Simpplr One packaging, contact your CSM or Account Manager.

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